Aprilaire

Marketing Channel Manager

Location
US-WI-Madison
Category
Marketing

Overview

Aprilaire is an industry leading provider of healthy air solutions who is committed to our mission; everyone deserves healthy air. You will join a team of professionals who are passionate, customer focused, adaptable, and leading the way for new HVAC technologies and innovative thinking. We are proud to be in over 7 million homes and look forward to our continued success; give your career a breath of fresh air today and consider joining our team! 

 

Our team is looking to add a new marketing position to our organization; Marketing Channel Manager-Basement Crawlspace! If you are a subject matter specialist with business to business marketing, we are looking for you! Travel 1-2 weeks per month supporting dealers and increasing sales while having the ability to work in a hybrid environment. 

 

The Marketing Channel Manager is the owner of the channel (Basement/Crawlspace) who designs and executes the marketing strategy for our HVAC dealers. You will support our HVAC dealers with their marketing needs to increase sales of our dehumidification units with our US consumers/homeowners. 

Responsibilities

Your day will include:

  • Aligning the “Category Strategy” and “Channel Plan” in collaboration with the Sales department and Marketing teams
  • Networking with influencers (such as dealers, consumers, industry experts) to support trade behavior, brand choice, and ultimately revenue generation by leveraging social media connections/content and industry association presentations
  • Supporting and speaking as Voice of the Customer to uncover new promotions and product opportunities
  • Researching competitor's activity and programs and recommending modifications to our value proposition
  • Developing and leaning into relationships with government entities to influence policy beneficial to the channel (such as advocating for coding/regulations and supporting government programs)
  • Acting as the subject matter specialist for stakeholders regarding best building science practices for basement and crawl space structures
  • Using data to review and support your suggested marketing decisions (such as KPIs for revenue)
  • Understanding the importance of distribution including product availability, pricing to dealers, and their ability to assist outreach to dealers
  • Becoming the subject matter specialist on industry trends such as:
  • Dealer Development - Deep understanding of dealer KPI’s and how IAQ (Indoor Air Quality) is associated with the dealers business goals
  • Technologies used by the channel to improve dealer selling, quoting and promoting
  • Leading and presenting at trade shows and councils 
  • Collaborating with Product Manger to understand quality standards

Qualifications

If the below says, "Me!" apply today: 

  • Bachelor's degree 
  • Deep understanding of business to business marketing strategies and literature (examples: how departments operate and measure success, align Aprilaire products and resources to HVAC contractor's business for success)
  • Prior experience with pricing, competitive analysis, and pricing research methodology with a tangible product 
  • Research focused with an ability to lean into the HVAC dealer's marketing needs
  • Creative and passionate about finding the right marketing solutions for our customers
  • Can travel 1-2 weeks per month within the field 
  • Bonus points if you have knowledge of the 2 step distribution sales channel! 

 

A GREAT PLACE TO WORK FOR ALL!  At Aprilaire, we know our employees are our most important resource. Below is just a snapshot of our benefits package: 

 

We care about your health by providing...

  • health insurance plan
  • dental and vision insurance
  • flexible spending account
  • progressive wellness programming for you and your family (including fitness programs and incentives)

We care about your wellbeing by providing...

  • vacation and holiday pay
  • employee discounts on Aprilaire products

We care when you need it most by providing...

  • company-sponsored short and long term disability plans
  • identity theft protection
  • bereavement pay

We care about your financial wellness by providing...

  • 401(k) with company match and generous profit sharing
  • life insurance coverage

We care about our community by...

  • giving back to local charities through fund-raising, volunteering, and charitable events
  • sponsoring employees and immediate family members for their participation in charitable events

 

 

Applicants have rights under federal and state employment laws:

Equal Employment Opportunity (EEO)  En Español

Family and Medical Leave Act (FMLA)  En Español

Wisconsin Family and Medical Leave Act (WFMLA)  En Español

Employee Polygraph Protection Act (EPPA)  En Español

 

Aprilaire is an E-Verify company 

 

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