Product Marketing Manager - Thermostats and Zoning



Aprilaire is an industry leading provider of healthy air solutions who is committed to our mission; everyone deserves healthy air. You will join a team of professionals who are passionate, customer focused, adaptable, and leading the way for new HVAC technologies and innovative thinking. We are proud to be in over 7 million homes and look forward to our continued success; give your career a breath of fresh air today and consider joining our team! 


Aprilaire is looking for a Product Marketing Manager to join our Marketing team and support our products within Thermostats and Zoning. You'll make an impact within our business by owning and directing current and new product development that supports or advancement within the IoT field. This includes leaning into application, the competitive set, product features, product pricing (and more!) to support our emerging product market strategy. 


Note: This position is not 100% remote. Candidates should be within 75 miles of Dane county or actively planning to move near Dane county. 


Your day will include: 

  • Setting direction for cross-functional product teams (Engineering, Sales, etc), defining the features and requirements necessary to deliver an outstanding product while collaboratively determining development methodologies used
  • Strategically accesses and improves existing product categories margins to achieve new levels of growth and profitability
  • Leading in the development and execution of new product and technology roadmap to ensure development projects meet channel, end user, financial, and revenue objectives.
  • Leading execution of new product launches, product line upgrades, and derivative modification implementations
  • Leading P&L performance through value engineering, pricing/mix management, and SKU rationalization
  • Maintaining the viability of new and upgraded products in channels and with end users
  • Designing consumer/customer research and translates consumer needs into value attributes 
  • Identifying new product opportunities and aligns resources to capture opportunity
  • Coordinating activities of sales, operations, and support groups to ensure smooth product delivery to customers
  • Managing development of go-to-market plans, activities, and materials
  • Performing continual assessment of competitive landscape, develops and refines competitive positioning
  • Managing monthly/yearly forecasts with researching of trends, accounts and other drivers


If the below sounds like, "Me!" apply today:

  • Bachelor's degree or Master's degree
  • Experience in Agile project management (highly desireable) 
  • 3 years new product development and launching new products experience
  • 5 years or more product marketing management 
  • Person who can flex between leading, collaborating, and persuading others 
  • Strategic with ability to bring forth opportunities to broaden product category
  • Experience with leaning into consumer research, applying product knowledge to designs, and deep understanding of end user product requirements with the ability to identify and eliminate gaps 
  • Understanding of sales, gross margin, operating income, SG&A as it relates to product marketing 
  • Bonus: Experience leveraging electrical, mechanical, and IoT applications 


A GREAT PLACE TO WORK FOR ALL!  At Aprilaire, we know our employees are our most important resource. Below is just a snapshot of our benefits package: 


We care about your health by providing...

  • health insurance plan
  • dental and vision insurance
  • flexible spending account
  • progressive wellness programming for you and your family (including fitness programs and incentives)

We care about your wellbeing by providing...

  • vacation and holiday pay
  • employee discounts on Aprilaire products

We care when you need it most by providing...

  • company-sponsored short and long term disability plans
  • identity theft protection
  • bereavement pay

We care about your financial wellness by providing...

  • 401(k) with company match and generous profit sharing
  • life insurance coverage

We care about our community by...

  • giving back to local charities through fundraising, volunteering, and charitable events
  • sponsoring employees and immediate family members for their participation in charitable events


Applicants have rights under federal and state employment laws:

Equal Employment Opportunity (EEO)  En Español

Family and Medical Leave Act (FMLA)  En Español

Wisconsin Family and Medical Leave Act (WFMLA)  En Español

Employee Polygraph Protection Act (EPPA)  En Español


Aprilaire is an E-Verify company 


Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed